Mondelēz
40+ brands in its global directory
- Cadbury
- Oreo
- Ritz
- Toblerone
- belVita
- Trident
Portion sizes, honestly
Recommended vs Reality.
PerBiscuit.com compares the portion on the label with what people across the United States actually eat and drink — giving you a clearer view of what choosing a product really means.
Apple juice · 500ml bottle
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Apple juice · 500ml bottle
The label says
150 ml serving
Pack size: 500 ml
Calories69 kcal
Sugar15.5 g
≈ Teaspoons of sugar4
Per 100ml
You drink
500 ml
Calories230 kcal
Sugar51.5 g
≈ Teaspoons of sugar13
Sugar levelHigh
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The label saysYou drink
150mlPack size: 500 ml500ml
69 kcal230 kcal
15.5g sugar51.5g sugar
4 tsp sugar13 tsp sugar
That's 3.3× the recommended serving — 161 extra calories and 9 hidden teaspoons of sugar.
Show per 100ml details
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The Big Five
A small group of global food companies owns many of the brands filling supermarket shelves. Their products often contain heavily processed ingredients, palm oil, artificial colourings, preservatives and additives that are restricted or banned in other countries.
The Trust Portion Score looks at how these products are made and how closely the serving size on the label matches what people actually eat. A higher score means clearer ingredients and a more believable serving size.
How the Trust Portion Score works
The score combines ingredient clarity and the degree of processing with how closely the labelled serving matches a real-world portion. Five stars is the strongest score and one star is the weakest. A rating is only published when PerBiscuit has enough reliable product data.
PepsiCo
500+ brands (approx.)
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- Doritos
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Nestlé
2,000+ brands (approx.)
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- Nescafé
- Maggi
- Purina
- Cheerios
- Smarties
Coca-Cola
200+ brands (approx.)
- Coca-Cola
- Fanta
- Sprite
- Minute Maid
- Powerade
- Costa Coffee
Unilever
400+ brands company-wide
- Hellmann’s
- Knorr
- Marmite
- Maille
- Pot Noodle
- Colman’s
Keep exploring
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Read article →America's Most Optimistic Serving Size Award
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Read article →The Most Honest Food Labels We've Found
A little credit for the products whose serving sizes feel refreshingly real.
Read article →Why Manufacturers Choose Their Serving Sizes
A plain-English guide to the rules, calculations and choices behind the label.
Read article →Our mission
We're not here to tell you what to eat. We're here to make the label make sense.
Serving sizes are often set by manufacturers, not by how people really eat. When the numbers on the front of the pack describe a portion nobody has, the label stops being useful. PerBiscuit closes that gap — with transparency, not guilt — so you can make informed choices about calories, sugar, salt and everything else.
When the label says one biscuit, what do you really eat?
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